It won’t come as a surprise that I’m a firm believer that food should be central to any celebration. From weddings to awards ceremonies, for me, feeding your guests is essential to making the day special.
But coming together with others to enjoy good food isn’t always in the name of partying. There are plenty of other times when food plays a major part in bringing people together. Like film sets, photo shoots and conferences to name a few.
To my mind, any gathering of people – for whatever reason – should involve the sharing of food. And by that I mean good food.
Because while we all share a common need to eat, the sharing of food goes beyond functionality. Coming together to eat is something special: a chance to chat, relax, mingle, enjoy, de-stress, take a break. If I’m going to get touchy-feely about it, I’d say coming together for food is what warms the soul.
Which is why it’s so important to make sure the food choices you serve are right for the occasion, and that’s where we come in.
Granted, a delicate platter of exquisite canapés may taste and look beautiful, but are they going to keep a crew of hungry riggers on a film set going all afternoon?
And while a steaming bowl of chilli con carne may go down a storm on an icy winter photo shoot, how well would it go down backstage at a fashion show?
Helping our clients make the right menu choices is one of the most important aspects of our job, and there’s a multitude of variables to consider.
Firstly, we look at the appetite of your guests: the time of day, the guest list, the type of event. But we’ll also consider the time of year: how we can incorporate seasonal ingredients and reflect any relevant cultural events. We’ll be thinking of how guests will mingle – can food be easily managed if it’s a stand-up affair?
The possibilities are endless, and it’s our job to scratch deep below the surface to find out what will really work for each and every event.
Because after coming together for food, it’s that shared experience we all take away with us. If food is sub-standard, that will be the standout memory. But make it sensational and guests will leave with a smile on their face and their soul, well, warmed.