There comes a point when you’re preparing a venue for an event when everything changes. When a room fails to be just an empty space; when character, atmosphere and mood is suddenly injected. If you’ve got it right, it’s the moment when a huge collective gasp of approval emanates from the whole team.
The cause of this sudden change of pace? When the flowers arrive.
The arrival of floral displays truly marks the high point of the transformation of a room, when a blank canvas suddenly takes on a whole new identity and a sumptuous setting is created.
Modern floristry is at a really exciting place, and I’m lucky enough to work with some incredible florists whose artistry and flair ensures some pretty mind-blowing arrangements.
Whatever look the mood board dictates, a good florist can bring it to life with flowers. Whether the keyword is dramatic, romantic, fresh or respectful, floral displays provide the backdrop for any successful event.
Stunning floral displays do not have to be elaborate to make a show-stopping statement. Simple bunches of sweet peas casually arranged in jam jars on mass for a vintage-themed event is still one of the most evocative and fragrant backdrops for an event in the glorious British summertime.
Yet there’s no denying that roses still offer one of the most romantic choices for weddings and celebrations. Personally, I love to see a modern twist with roses, pairing them with different textures and colours like succulents for a contemporary look.
Whatever vibe you want, flowers are the key to providing ambiance, fragrance and style. They are normally one of the first things people notice when they enter a room, and provide a constant focal point throughout the festivities of the day: guests may come and go, different courses are served and cleared away and speeches are made – flowers provide the consistency and stability to the day.